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The latest stories published on The Desk.

Dr. Phil’s cable channel to carry professional bull riding
Merit Street Media cable channel will offer coverage of Professional Bull Riders events as part of a four-year deal with the organization.

OSN signs WBD content deal for Middle East, North Africa
The deal suggests WBD is focused on international expansion of Max in Europe, Asia and Latin America.

Telemundo station brings NextGen TV signals to Tucson
A Comcast-owned Telemundo station is providing NextGen TV signals to the Tucson area.

Wayback Machine parent Internet Archive suffers cyberattack
The Internet Archive is in the process of dealing with a cyberattack that has crippled some of its online services for the past three days.

Zeev Neumeier brings Gray Swan out of stealth mode
Gray Swan is a service powered by artificial intelligence that aims to help marketers better optimize their connected TV campaigns.

T-Mobile agrees to pay $4.4 billion for U.S. Cellular
The sale will see T-Mobile acquire U.S. Cellular's wireless customers, stores and some spectrum-related assets.

Sky Stream device coming to Italy in June
Comcast's Sky Group is bringing its streaming TV device, called Sky Stream, to customers in Italy.

American who hacked T-Mobile in 2021 arrested in Turkey, faces extradition
John Binns, 24, admitted to accessing servers connected to T-Mobile; he was federally indicted in 2022.

Frndly TV retracts statement on MeTV Toons carriage
The service will carry the channel shortly after it launches in mid-June, but isn't ready to announce distribution plans just yet.

TEGNA anchor accused of child sex crimes in Texas
William Johnson is accused of child sex crimes that allegedly occurred before he joined a TEGNA television station last year.

Bundles drive better consumer engagement, study reveals
New research from Parks Associates and Bango are trumpeting the strategy of subscription bundles across different services.
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Priya Dogra lands at Sky Group as new advertising chief
Priya Dogra is joining Comcast's Sky Group as its new Chief Advertising & New Revenue Officer, starting next month.