Streaming
News articles and original analysis on the topics of streaming media; connected television (CTV); free, ad-supported streaming TV (FAST), ad-supported video on-demand (AVOD), subscription video on-demand (SVOD), virtual multi-video programming distributors (vMVPD), streaming audio services, social video platforms, smart TV platforms and streaming hardware manufacturers.
Sky, Channel 4, ITV forge video advertising partnership
The three broadcasters will allow small- and medium-sized businesses, and eventually ad agencies, to launch one campaign across all their linear channels and platforms.
Lionsgate to launch curated content channel on DirecTV
Lionsgate will offer its film and television content library through a new curated channel that will launch on DirecTV's satellite and streaming platforms in the coming weeks
Winners announced for 2025 Interactive TV of Tomorrow Leadership Awards
The organizers of the annual TV of Tomorrow Show (TVOT) have announced the winners of the 2025 Interactive TV of Tomorrow (ITVT) Leadership Awards.
Joyn inks “NCIS” distribution deal with Paramount Global
ProSieben Sat.1 and its streaming service Joyn have inked a distribution deal with Paramount Global for the rights to "NCIS."
Netflix partners with Yahoo DSP for programmatic ad buys
The partnership involves all 12 regions where Netflix offers its ad-supported tier of service.
Roku partners with Amazon Ads to increase CTV ad inventory
Roku and Amazon have announced an advertising partnership that will allow advertisers to reach 80 percent of the CTV device market in the United States.
Scripps will keep WNBA games under new multi-year agreement
Scripps Sports will continue to offer WNBA games for a few more years as part of a renewed partnership with the league announced on Friday.
WBD to shut down some HBO, Cinemax multiplex channels
HBO Family and three Cinemax-branded channels will be closed as WBD focuses on spinning out its cable networks business.
Philo weighs adding more ad-lite bundles into core offering
The company's FAST channels are a gateway to its premium subscription, which will offer more ad-lite streaming bundles in the future.
Electric Entertainment promotes Michael Johnson to director role
Electric Entertainment has promoted Michael Johnson to serve as the Director of Streaming and Content Operations for Electric Now.
Hearst, Xumo strike content, advertising partnership
The pact will see the launch of a new Lucky Dog Channel on Xumo Play.
Disney CEO eyes bringing Hulu to more countries
Disney has cast doubt on speculation that the company will wind down its standalone entertainment streamer Hulu anytime soon.