2026 Winter Olympic Games
Nielsen to delay “The Gauge” report after streamers complain over metrics
Early results suggested broadcast and cable viewing rose in February due to the Super Bowl and Winter Olympic Games.
Winter Olympic Games pull in strong numbers for NBC affiliates
NBC affiliates across the country are seeing viewership boosts thanks to the network's coverage of the Winter Olympic Games.
NBC, Roku launch Winter Olympic Games portal
The experience adds reminders, mobile alerts and personalized viewing, building on engagement from the Paris 2024 Olympics hub.
NBC: Super Bowl LX, Winter Olympic Games will stream in 4K
Comcast's NBC Universal says it will offer its presentation of Super Bowl LX and the 2026 Winter Olympic Games in ultra high-definition.
NBC previews AI-driven advertising formats ahead of CES
NBC Universal unveiled new AI-powered ad tech and data products designed to link premium video advertising to measurable business outcomes.
Comcast’s Xfinity TV starts offering NBCSN
Comcast's new national sports channel NBCSN is now available on its own Xfinity TV service, about a week after it launched on Google-owned streamer YouTube TV.