aa desklogo urlblack 2026
GET OUR NEWSLETTER

Thursday, June 11, 2026

Ethics Statement

About Us

Pitch Us

Submit a Tip

STREAMTV SHOW

June 16-19, 2026 — use code DESK10 at check-out for a 10% discount on your conference pass


The Desk appreciates the support of readers who purchase products or services through links on our website. Learn more...

Alan Wolk

A Hisense TV running the VIDAA operating system. (Courtesy photo)

TV operating systems emerge as next front in connected TV battleground

Smart TV operating systems from companies like Samsung, LG Electronics and Roku are becoming central hubs for advertising and data, while emergent platforms from V and TiVo are focusing on underserved international markets.

TheDesk.net is free to read — please help keep it that way.We rely on advertising revenue to support our original journalism and analysis. Please disable your ad-blocking technology to continue enjoying our content.Learn how to disable your ad blocker on: Chrome | Firefox | Safari | Microsoft Edge | Opera | AdBlock pluginAlternatively, add us as a preferred source on Google to unlock access to this website.If you think this is an error, please contact us.