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Altman Solon

Levi's Stadium, the host venue for Super Bowl LX. (Photo by Photo by Jeff Underwood, U.S. Customs and Border Patrol)

Altman Solon: Streamers, content creators reshaping sports rights economics

Rights holders are exploring new revenue streams like direct-to-consumer services, data monetization and advertising.

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Baseballs. (Photo by Jose Francisco Morales via Unsplash)

Altman Solon: Sports enters new growth cycle as viewing habits shift

Most sports executives have expressed optimism about the industry's short-term outlook, driven primarily by shifting fan consumption habits and stronger investor confidence.

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