Antenna (analytics firm)
Antenna is a U.S.-based subscription measurement and analytics firm that tracks sign-ups, cancellations and customer acquisition trends across streaming and digital subscription services. The company mainly uses opt-in financial metrics and signals to evaluate subscription growth, retention and churn.
Antenna: DirecTV genre-based packages boosting pay TV sales
Genre-based packages launched by DirecTV earlier this year are accounting for a sizable chunk of new sign-ups, according to data from Antenna.
Antenna: Bundles help SVOD services manage subscription churn
Streaming services are gaining a better handle on churn by offering lower-priced, ad-supported tiers and by bundling with other services, according to a new report from Antenna.
Antenna: Amazon driving subscription growth to smaller streaming services
Amazon's Prime Video Channels marketplace is responsible for more than half of new sign-ups to smaller, niche and specialty streaming services during Q2, according to a new report.
Antenna: Peacock grabbed nearly 3 million new customers with NFL playoff game
Comcast's exclusive telecast of an NFL playoff game drew nearly 3 million new sign-ups to its streaming service Peacock, according to Antenna.