Antenna (analytics firm)
Antenna is a U.S.-based subscription measurement and analytics firm that tracks sign-ups, cancellations and customer acquisition trends across streaming and digital subscription services. The company mainly uses opt-in financial metrics and signals to evaluate subscription growth, retention and churn.
Antenna: Fall is best season for acquiring streaming subscribers
Streaming has developed a new version of the traditional fall TV season, with the last four months of a year being crucial for subscriber acquisition, according to Antenna.
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Antenna: Streaming churn presents opportunity for competing services
People leaving traditional or virtual cable-like services are gravitating toward premium plans of streaming services like Paramount Plus and Netflix, Antenna said.
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Antenna: Specialty subscription streaming services outpacing premium apps
Specialty services represented 13 percent of combined SVOD subscriptions, up from 12 percent two years ago.
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Antenna: Nearly 3 million sign up for Fox One during FIFA World Cup
The FIFA World Cup drove the increase, including about 400,000 sign-ups on the tournament’s opening day.
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Antenna: Amazon gives Fox One edge over ESPN Unlimited
Fox's decision to partner with Amazon for sales of Fox One helped it grow faster than ESPN Unlimited, according to Antenna.
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Antenna: Fox One subscriptions surpass 2 million in October
The number of streamers watching content on Fox One surpassed 2 million subscribers since its mid-August launch.
Disney saw modest increase in streaming churn during Kimmel spat
Around four million customers pulled the plug on Hulu and three million ditched their subscription to Disney Plus in September, according to Antenna.
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Antenna: Weekend sports boost adoption of Fox One, ESPN Unlimited
ESPN Unlimited saw more than 2 million new subscribers during its first 30 days on the market, while Fox One saw more than 1 million new subscribers, Antenna said.
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Antenna: Amazon driving most Fox One sign-ups
Amazon was the single-biggest point of sales for Fox's new streaming service Fox One in August, according to Antenna.
Antenna: Niche streamers still growing, but pace is slowing
Specialty and niche streaming services are still growing their customer base, but there are signs that the pace of growth is starting to slow down, according to a new report from Antenna.
Antenna: 11 million streamers pay extra for ad-free Prime Video
Commercial-free streaming is available through a separate add-on that costs $3 per month or $36 per year.
Antenna: Ad-supported streaming plans have higher churn
Ad-supported streaming services are quickly catching on with frugal Americans, but consumer loyalty is not as strong when compared to ad-free options.