BIA Advisory Services
Report: Broadcast TV contributed $748 billion to U.S. economy in 2025
Advertising drove the majority of the impact, accounting for nearly $628 billion in economic output.
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BIA analyst: Mixed revenue signals for broadcasters heading into 2026
Local TV faces numerous challenges from regulators, streaming competitors and shifting ad budgets heading into 2026, a BIA Advisory analyst said this week.
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BIA Advisory revises forecast, sees lower local ad spending in 2025
Media, healthcare and general services are among the industries that will see reduced ad spending budgets this year.