BIA Advisory Services

BIA: Large radio station owners become sellers to address debt
Larger broadcasters including Audacy and Cumulus Media are selling selected stations as they reduce debt and redirect investment toward digital businesses.

Report: Broadcast TV contributed $748 billion to U.S. economy in 2025
Advertising drove the majority of the impact, accounting for nearly $628 billion in economic output.
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BIA analyst: Mixed revenue signals for broadcasters heading into 2026
Local TV faces numerous challenges from regulators, streaming competitors and shifting ad budgets heading into 2026, a BIA Advisory analyst said this week.
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BIA Advisory revises forecast, sees lower local ad spending in 2025
Media, healthcare and general services are among the industries that will see reduced ad spending budgets this year.