desk wordmark dark font transparent edit 6
GET OUR NEWSLETTER

Thursday, July 9, 2026

Ethics Statement

About Us

Pitch Us

Submit a Tip


The Desk appreciates the support of readers who purchase products or services through links on our website. Learn more...

Brightline

The logos of ITV, Channel 4 and Comcast's Sky Group. (Courtesy logos, Graphic by The Desk)

Comcast works with British broadcasters on Universal Ads product

The platform allows advertisers to buy premium TV inventory across all three broadcasters through a single self-service interface

EUROPE & UK
Stock image of streaming advertising smart TV image.

PubMatic, Brightline partner on connected TV ad formats

PubMatic and BrightLine have partnered to bring interactive and addressable CTV ad formats to PubMatic’s programmatic platform.

The new LG Channel 3.0 experience on a smart TV. (Courtesy photo)

LG partners with BrightLine, unveils 3-D streaming ads

LG has unveiled a trove of new ad formats, including a unique opportunity that allows marketers to use 3-D technology to engage potential customers.

Stock image of remote control in front of a television set.

Brightline introduces new AI engine for connected TV ads

Brightline has announced the launch of DynamicAI, a next-generation AI learning engine built to optimize the performance of engageable CTV ads in real time.

TheDesk.net is free to read — please help keep it that way.We rely on advertising revenue to support our original journalism and analysis. Please disable your ad-blocking technology to continue enjoying our content.Learn how to disable your ad blocker on: Chrome | Firefox | Safari | Microsoft Edge | Opera | AdBlock pluginAlternatively, add us as a preferred source on Google to unlock access to this website.If you think this is an error, please contact us.