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Kantar

YouTube logo on a building.

Google issues legal threat against Barb, Kantar Media over YouTube measurement

Advertisers face growing opacity as YouTube claims TV dominance while withholding detailed content-level data.

The YouTube app running on a smartphone. (Stock image)

Barb to start measuring YouTube viewership on TVs

The need for better viewership data comes as more streamers are watching YouTube content on the biggest screens in the home, the companies proffer.

The Disney Plus streaming app on a smartphone. (Photo by Mika Baumeister via Unsplash)

Kantar: Disney Plus saw more subscriptions in U.K. during Q2

Disney Plus had 19 percent of the new subscriber market in the U.K., with Amazon's Prime Video coming in second at 14 percent.

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