NBC Universal
New features drive Olympic engagement on Comcast’s X1 platform
Comcast said 87 percent of Xfinity TV subscribers with X1 set-top boxes watched Olympic events on NBC, cable networks and Peacock.
NBC gets 33 million viewers for Ravens-Chiefs game
Most football fans chose to watch the game on NBC rather than Peacock, according to ratings data reviewed by The Desk.
YouTube overtakes Disney as most-consumed TV media brand in July
Nielsen says an increase in younger viewers and higher interest in political news helped elevate the user-generated video platform.
Toyota to reprise role as presenting sponsor of Paralympic Games on NBC
NBC Universal says it has seen a 60 percent increase in ad buying against the 2024 Summer Paralympic Games compared to the competition held three years ago in Tokyo.
Peacock grabs 2.8 million subscribers during first week of Olympics
Peacock managed to grab around 3 million new subscribers during the first week of the 2024 Summer Olympic Games, according to Antenna.
Comcast awards $2.5 million to 76 not-for-profits
NBC Universal has distributed $2.5 million to more than six dozen local not-for-profit organizations this year, the company said this week.
Olympics help increase total TV time in July, Nielsen says
Streaming accounted for more than 40 percent of all TV consumption for the first time since Nielsen began tracking that data.
Broadcast TV outperformed streaming during 2024 Summer Olympic Games
While Peacock was seen as the big innovator of the 2024 Summer Games, ratings data showed most Americans preferred watching on free broadcast TV over streaming platforms.
Gold Zone returning to Peacock for Paralympic Games
CNN reporter Carolyn Manno will host the 2024 Summer Paralympics pop-up Gold Zone channel on Peacock; the service will also offer multi-view features.
NBC pulls in nearly 21 million with Closing Ceremony of Olympic Games
Nearly 21 million people tuned in to some or all of the Closing Ceremony on Sunday, according to data released by NBC Sports.
NBC sees 30.6 million daily viewers to Summer Olympic Games coverage
NBC Universal drew an average daily audience of 30.6 million viewers during the 2024 Summer Olympic Games in Paris.
Peacock subs stream 23.5 billion minutes of Summer Olympics coverage
The amount of total minutes streamed was 40 percent higher than all previous Summer and Winter Olympic Games available on Peacock.