Nielsen: March Madness boosts traditional TV viewing over streaming
The annual men’s college basketball tournament drew sizable audiences to CBS and TNT, with the cable TV sector benefitting the most.
The annual men’s college basketball tournament drew sizable audiences to CBS and TNT, with the cable TV sector benefitting the most.
Year-over viewership of the NCAA women’s college tournament declined without Caitlin Clark, both the men’s and women’s events still experience strong viewership.
“Bracket Breakdown” will be available to stream for free across Amazon’s line-up of streaming and smart display devices.
The 2025 NCAA March Madness games will be widely available online — and sports fans only need two streaming services to watch all games.
The deal lowers the annual price of Max by as much as 40 percent, depending on the plan.
Some of the NCAA March Madness tournament will be free on CBS; others will require access to a pay TV streaming subscription like Sling TV.