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NCAA March Madness

A close-up image of a basketball.

Nielsen: March Madness boosts traditional TV viewing over streaming

April 16, 2025April 15, 2025

The annual men’s college basketball tournament drew sizable audiences to CBS and TNT, with the cable TV sector benefitting the most.

A close-up image of a basketball.

Samba TV: Nike, AT&T among brands that dominated March Madness

April 9, 2025

Year-over viewership of the NCAA women’s college tournament declined without Caitlin Clark, both the men’s and women’s events still experience strong viewership.

Locked on Amazon TEGNA partnership promotional image.

TEGNA partners with Amazon on NCAA March Madness coverage

March 17, 2025

“Bracket Breakdown” will be available to stream for free across Amazon’s line-up of streaming and smart display devices.

A stock image of a basketball on a hoop.

NCAA March Madness games available on streaming services

March 17, 2025

The 2025 NCAA March Madness games will be widely available online — and sports fans only need two streaming services to watch all games.

The logo of streaming service Max. (Image courtesy Warner Bros Discovery, Graphic by The Desk)

Max launches annual discount for new and current subscribers

April 5, 2024April 5, 2024

The deal lowers the annual price of Max by as much as 40 percent, depending on the plan.

NCAA March Madness tournament to be widely streamed

March 12, 2023

Some of the NCAA March Madness tournament will be free on CBS; others will require access to a pay TV streaming subscription like Sling TV.

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Email: news@thedesk.net
Publisher: Matthew Keys


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Publisher: Matthew Keys
Email: news@thedesk.net

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TheDesk.net covers business and policy matters involving broadcasting, streaming media, television, radio, journalism and social media.

Publisher: Matthew Keys
Email: news@thedesk.net

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©2013-2025 Solano Media, LLC.
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Made in California

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