WARC: Midterm election, World Cup to boost ad spending in U.S. during 2026
WARC Media forecasts global ad spend will rise 8.9 percent to $1.19 trillion this year, with the U.S. contributing more than one third of total investment.
Pinterest acquires connected TV advertising firm tvScientific
Pinterest will acquire CTV ad platform tvScientific to extend its intent-driven advertising products into streaming video and strengthen outcome-based measurement.