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IAB Europe publishes stricter CTV measurement framework
The framework establishes common definitions and reporting expectations across broadcasters, streaming services and digital-first video platforms.
Omdia: FIFA World Cup spurs higher interest in smart TVs among retailers
The soccer tournament is causing more retailers to acquire smart TVs for their store shelves, particularly in the U.S., Latin America and the Asia-Pacific region.
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Samsung: Free streaming apps achieving similar reach as broadcast TV
Sports, reality programming and news are the three most-watched FAST content genres, with live programming driving engagement.
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