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USA Network

The logo of USA Sports. (Courtesy image, Graphic by The Desk)

Versant unveils brand identity refresh for USA Sports

USA Sports will exist as the flagship brand for live sports programming across Comcast's cable networks that are being separated into Versant.

A NASCAR race in 2019. (Photo by Zach Catanzareti via Wikimedia Commons)

USA, Golf Channel to air sports events as “USA Sports”

The two channels will maintain separate schedules, but offer live athletic events under a singular brand name.

The rings of the Olympic Games on display in London. (Photo by Ivan Bandura via Wikimedia Commons, Graphic by The Desk)

NBC to offer some Olympics coverage in 4K HDR

Comcast's NBC Sports will offer 4K HDR feeds of some Olympic events via distribution on USA Network on pay TV platforms.

A still frame from a broadcast of "WWE Smackdown!" on Fox. (Courtesy image)

NBC, USA Network grab “WWE SmackDown!” rights from Fox

The WWE's Friday evening program "SmackDown" will move from Fox to USA Network in 2024, the company announced this week.

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