Versant
Versant is the brand name for a spin-off company that incorporates Comcast’s cable networks — MS NOW, CNBC, E!, SyFy, USA Network and Golf Channel (but not Bravo) — and certain digital properties like Fandango and Rotten Tomatoes. In January 2026, Versant also acquired Free TV Networks, a multicast operator founded by Jonathan Katz.
Versant is headquartered in New York City. The CEO of Versant is Mark Lazarus.
CNBC to roll out new logo on December 13
Versant has lifted the curtain on a new logo for its business affairs network CNBC that moves away from the branding of NBC Universal while committing itself to a digital-first future.
Versant to launch MS NOW subscription service with live news, events
Versant will launch the progressive equivalent of Fox Nation next summer, just in time for the midterm election.
Versant acquires Free TV Networks for broadcast, FAST businesses
Comcast's spin-out business Versant has acquired Free TV Networks as it plots a push into broadcasting and the development of a FAST service.
Versant unveils brand identity refresh for USA Sports
USA Sports will exist as the flagship brand for live sports programming across Comcast's cable networks that are being separated into Versant.
AccuWeather to provide forecasting to MS NOW, CNBC
MS NOW and CNBC will gain access to reporters and forecasts from AccuWeather as part of the new multi-year partnership.
MSNBC ratings strong during prime-time Election Day coverage
MSNBC had the highest preliminary ratings during prime-time on Election Day, according to Nielsen data.
RATINGS
MSNBC to rebrand as MS NOW in mid-November, executives confirm
The channel is one of several that is being separated from Comcast's NBC Universal next year.
Warner Bros Discovery explores possible sale after multiple unsolicited offers
Warner Bros Discovery is exploring a possible sale after receiving interest from multiple potential buyers, the company announced Tuesday.
MSNBC, Sky News form global news partnership
The arrangement, which starts in October, will allow MSNBC to utilize news reports and journalists from Sky News.
Viewpoint: MS NOW is an underwhelming, confusing cable news brand
In his latest column, Kirk Varner questions why brand consultants weren't advised, and notes this isn't the first time an NBC property went through a troublesome brand identity refresh.
By:
Kirk Varner
OPINION
USA, Golf Channel to air sports events as “USA Sports”
The two channels will maintain separate schedules, but offer live athletic events under a singular brand name.
MSNBC to rebrand as MS NOW under Versant ownership
The channel is paying homage to its roots by keeping two letters.