Versant (SpinCo)
Versant is the brand name for a spin-off company that incorporates Comcast’s cable networks (except Bravo) and certain digital properties like Fandango and Rotten Tomatoes. The CEO of Versant is Mark Lazarus.
Warner Bros Discovery explores possible sale after multiple unsolicited offers
Warner Bros Discovery is exploring a possible sale after receiving interest from multiple potential buyers, the company announced Tuesday.
MSNBC, Sky News form global news partnership
The arrangement, which starts in October, will allow MSNBC to utilize news reports and journalists from Sky News.
Viewpoint: MS NOW is an underwhelming, confusing cable news brand
In his latest column, Kirk Varner questions why brand consultants weren't advised, and notes this isn't the first time an NBC property went through a troublesome brand identity refresh.
By:
Kirk Varner
OPINION
USA, Golf Channel to air sports events as “USA Sports”
The two channels will maintain separate schedules, but offer live athletic events under a singular brand name.
MSNBC to rebrand as MS NOW under Versant ownership
The channel is paying homage to its roots by keeping two letters.
Versant hires Amrei Wolfschuetz to oversee content partnerships
Wolfschuetz was hired by Versant to the role of Vice President of Sales and Partnerships last month.
Report: MLB games could shift from ESPN to NBC
NBC and Versant have approached Major League Baseball about taking over ESPN's package of Sunday evening games.
NBC Universal to continue selling ads for Versant
The partnership suggests Comcast's cable networks split isn't a clean cut, but a slow transition.
Comcast spin-off “SpinCo” to be permanently named Versant
The new company will include nearly all of Comcast's cable TV networks and digital properties.
Peacock discussing content licensing with SpinCo, subscribers grow during Q1
Comcast is working through licensing terms that keeps programming from some of its cable networks on Peacock once they are spun off later this year.
David Novak to serve as Chairman of “SpinCo”
Comcast has picked David Novak to serve as the Chairman of the Board for the future company that will consist of the cable giant's national pay television networks, currently dubbed "SpinCo."
MSNBC hires Scott Matthews to lead news, will hire 100 journalists
The channel is in the middle of editorial and business-related changes, and is readying a move out of its 30 Rockefeller Center studios.