NBC Universal to continue selling ads for Versant
The partnership suggests Comcast’s cable networks split isn’t a clean cut, but a slow transition.
Versant is the brand name for a spin-off company that incorporates Comcast’s cable networks (except Bravo) and certain digital properties like Fandango and Rotten Tomatoes. The CEO of Versant is Mark Lazarus.
The partnership suggests Comcast’s cable networks split isn’t a clean cut, but a slow transition.
The new company will include nearly all of Comcast’s cable TV networks and digital properties.
Comcast is working through licensing terms that keeps programming from some of its cable networks on Peacock once they are spun off later this year.
Comcast has picked David Novak to serve as the Chairman of the Board for the future company that will consist of the cable giant’s national pay television networks, currently dubbed “SpinCo.”
The channel is in the middle of editorial and business-related changes, and is readying a move out of its 30 Rockefeller Center studios.
CNBC is planning to launch a standalone streaming channel early next year, with enhanced market data and real-time headlines, starting at $15 per month.
Comcast is moving forward with a plan to separate its cable networks into a standalone business.