Viant Technology
Wurl launches new CTV ads solution with demand-side platforms
Yahoo DSP, StackAdapt and Viant are among the buying platforms integrating Wurl's new Content Intelligence technology.
Viant to acquire TVision Insights for $40 million
The combined platform will offer advertisers a unified view of campaign performance across linear and streaming TV, free from platform self-attribution bias.
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Viant expands Tubi partnership with new ID sync, contextual targeting tools
Viant is bringing improved targeting and measurement tools to Fox Corporation's FAST platform Tubi, the companies announced this week.
Viant, Wurl bring scene-level contextual targeting to CTV advertising
Through its partnerships with IRIS.TV and Wurl, Viant becomes the first DSP to deliver scene-level contextual targeting in connected TV.
Viant integrates IRIS.TV technology, reports into demand-side platform
Viant has integrated IRIS.TV’s content insights and pre-bid targeting into its DSP, enabling real-time CTV ad optimization based on contextual and emotional content performance.
Viant reveals ad tech partnership with LG Ad Solutions
Inventory from more than 45 million LG smart TVs and smart screens used in the United States is now available through Viant's demand-side platform.