Disney Plus grabs rights to UEFA Europa League in Denmark, Sweden
The deal starts with the upcoming season and runs through the end of the 2026-27 event year.
Viaplay Group is a Swedish media company that operates the Viaplay subscription streaming television service. The company also operates around a dozen free-to-view television channels in Denmark, Norway and Sweden, as well as pay television channels in Finland, the Netherlands and the United Kingdom. Viaplay is headquartered in Stockholm.
The deal starts with the upcoming season and runs through the end of the 2026-27 event year.
Premier Sports has relaunched in the United Kingdom following the sale of the business by Swedish-based media company Viaplay Group
The Viaplay sports channels in the United Kingdom are expected to rebrand back to Premier Sports.
Canal Plus Group has expressed an interest in increasing its stake in Swedish counterpart Viaplay.
Czech investment firm PPG Group has acquired a minority stake in Norwegian media firm Viaplay, The Desk has learned.
A restructuring of its business will also see Viaplay exit the U.K., U.S. and Canadian markets.
Viaplay has begun issuing pink slips to workers around the globe, a move that could see the elimination of as many as 1,000 jobs.
Viaplay has revamped its executive team and launched a new business strategy focused on its Nordic operations.