Wurl
Wurl is a connected TV(CTV) technology and advertising company that helps media companies distribute, monetize and measure video across CTV platforms. The company provides tools for free, ad-supported streaming TV (FAST) channel distribution, streaming advertising, audience targeting and performance measurement and is owned by AppLovin.
Wurl launches new CTV ads solution with demand-side platforms
Yahoo DSP, StackAdapt and Viant are among the buying platforms integrating Wurl's new Content Intelligence technology.
Wurl appoints Dave Bernath as new Chief Executive Officer
Wurl has named Dave Bernath as CEO, succeeding Ron Gutman, the company announced on Thursday.
Viant, Wurl bring scene-level contextual targeting to CTV advertising
Through its partnerships with IRIS.TV and Wurl, Viant becomes the first DSP to deliver scene-level contextual targeting in connected TV.