FAST (Streaming)
FAST is an initialism for “free, ad-supported streaming television.” It can refer to a platform that offers free access to streaming television, or streaming channels that are available for free with advertising. FAST services that offer on-demand content are also known as ad-supported video on-demand (AVOD) platforms. Examples of FAST platforms include Pluto TV (Paramount), Xumo Play (Comcast, Charter), Tubi (Fox Corporation) and Local Now (Allen Media Group).
C15 Studio inks FAST distribution deal with DIRECTV
Four sports channels from C15 Studio are now available to DIRECTV's streaming customers, including those who use MyFree DIRECTV.
FIRST ON THE DESK
Wurl launches new CTV ads solution with demand-side platforms
Yahoo DSP, StackAdapt and Viant are among the buying platforms integrating Wurl's new Content Intelligence technology.
Local Now launches dedicated hub for live news on Hurricane Isaias
The free streaming platform is offering coverage from seven local TV stations and Fox Weather via its Tropics Update menu.
FIRST ON THE DESK
WARC: Global ad spending forecast to hit $1.34 trillion, fueled by social, streaming buys
Social media, search and retail media will account for more than two-thirds of global ad spending this year, WARC said.
DATA
Fuse Media leans into connected TV with brand refresh
Fuse Media has refreshed its brand identity as part of a broader restructure of its business around connected TV and related advertising initiatives.
DIRECTV launches FAST channel for “Military Makeover with Montel”
The launch expands DIRECTV’s work with programmers to turn content libraries into dedicated viewing destinations.
TiVo refreshes operating system with AI capabilities, new FAST channels
TiVo is adding interactive television capabilities through IRCODE, using AI and computer vision to support commerce, advertising and content discovery.
Quickplay introduces AI-powered live operations platform
Quickplay is launching “Live Operations,” a cloud-native control plane designed to centralize management of live broadcast and streaming channels.
Sony brings free streaming TV channels to PlayStation 5
The service, called "Live TV on PS5," offers more than 100 live channels and a growing selection of on-demand programming.
Stingray brings Just For Laughs comedy channel to Samsung TV Plus
The free ad-supported streaming television channel features stand-up clips and sketches from the Just For Laughs archive.
ABC Australia launches free streaming channels in North America, other territories
The commercial arm of Australia's ABC is looking toward free, ad-supported streaming channels launched in global markets as one way to generate much-needed revenue.
Magnite to support launch of Business Insider streaming TV channel
Magnite's SpringServe will handle direct advertising campaigns and programmatic demand for the channel.