FAST (Streaming)
FAST is an initialism for “free, ad-supported streaming television.” It can refer to a platform that offers free access to streaming television, or streaming channels that are available for free with advertising. FAST services that offer on-demand content are also known as ad-supported video on-demand (AVOD) platforms. Examples of FAST platforms include Pluto TV (Paramount), Xumo Play (Comcast, Charter), Tubi (Fox Corporation) and Local Now (Allen Media Group).
Tubi launches content incubator program for TikTok stars
The initiative expands Tubi’s investment in creator-led content as it looks to grow within the FAST market.
VAB: Most prospective voters engage with ad-supported TV
Viewers exposed to political messaging on TV are more likely to engage, seek information and take action.
Tubi: Intent-based viewing driving adoption of ad-supported streaming services
Many consumers are cutting costs, with nearly three-quarters saying they would cancel subscriptions if prices increase.
Amagi: FAST streamers begin to embrace artificial intelligence for workflows
Media companies are increasingly using AI tools for metadata, captioning, translation and other high-volume content management tasks.
TV5 Monde inks deal with Plex to offer three streaming channels
TV5 Monde has signed a distribution agreement with Plex to launch three FAST channels in several territories.
MyFree DIRECTV adds more sports, entertainment channels as service celebrates milestone
MyFree DIRECTV is adding seven new linear content streams, including four from AMC Networks.
FIRST TO REPORT
The streaming continuity slate is bad. These companies want to end it.
CTV 1 and Origin Media are working on different, but complementary, solutions that aim to turn streaming platforms into revenue-generating machines.
EXCLUSIVE
Parks: Adoption of free streaming services starts to level off
Nearly half of all Americans now use FAST services on a regular basis, but adoption of free streaming platforms is starting to level off.
DATA
Graham Bensinger launches free streaming TV channel
Sports journalist Graham Bensinger has launched a free, ad-supported streaming television (FAST) channel for his show.
OTT Studio partners with Amagi for monetization of CTV inventory
OTT Studio has selected Amagi Ads Plus as its exclusive monetization partner for CTV ad inventory across its FAST channels and streaming apps.
Samsung TV Plus leans into creators as platform expands FAST channels
Samsung is taking the next step in the evolution of its free streaming TV platform by leaning into top digital creators and delivering their video content through dedicated channels.
Looper: Free streaming channels are abundant, but challenges remain
Nearly 90 percent of viewers are open to FAST, but only 29 percent explore new content, indicating challenges in the search and discovery processes.