YouTube Premium

YouTube raises price of ad-free, family plans
YouTube has notified customers of its two Premium plans that the amount they pay to watch content without advertising interruptions is about to go up.

YouTube ad revenue grows to $11.4 billion during Q4
YouTube's effort in convincing viewers and Madison Avenue that its product is as premium as traditional TV appears to be working.
EARNINGS REPORT

YouTube Premium grows to 125 million users, service launches Premium Lite
The plan costs $8 per month and offers commercial-free streaming of most videos on the platform.

Parks Associates: Prime Video is most-used streaming service in U.S.
Netflix was in second place for the third consecutive year, according to Parks Associates' Streaming Video Tracker report, while Disney Plus came in third.
DATA

Ampere: Disney remains biggest global investor in content
The six largest media and entertainment brands have spent over $56 billion on global content production since 2022.

Disney hires Adam Smith away from Google’s YouTube
At Google, Smith worked on YouTube Music, YouTube Premium and other video-based subscription products.