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Exclusive: Facebook testing Vine-like video for Instagram

Flickr: Mehfuz Hossain
Flickr: Mehfuz Hossain

Facebook is testing a video feature for its photo sharing social network Instagram similar in function to Twitter’s Vine, according to a source.

The feature, which is still being tested internally, would allow a user to upload somewhere between five to 10 seconds of video from their mobile device to the photo sharing website, the source said.

The source requested anonymity as they were not permitted to speak publicly about the feature.

Future of Video promotional image

While the video feature is being tested internally, it is unclear if it will launch to Instagram’s 100 million monthly active users, who collectively upload around 40 million photos per day. It’s also unclear if the app will have Instagram’s hallmark filters.

Adding video to Instagram would pit Facebook’s photo sharing application against Vine, an application acquired by Twitter in October 2012 and launched to the public in January 2013. Vine allows users to upload six seconds of video with audio, then cross-post video to Twitter, Facebook and other social networks.

User statistics for Vine have not been released to the public.

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About the Author:

Matthew Keys

Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.