International research firm Parks Associates has launched a dedicated business that leverages more than four decades of data and insight to provide tailored strategies and results to their clients.
The company’s launch of the Strategic Consulting Unit this week will utilize prior, current and forthcoming data-driven research to effectuate strategies in the consumer, small business, light commercial and multifamily technology markets.
“We provide research in many different ways; this consulting service provides a new approach to support the hundreds of companies we serve across the connected home and business ecosystems,” Elizabeth Parks, the President and Chief Marketing Officer at Parks Associates, said in a statement. “With almost forty years of data, insights, and industry relationships, we are uniquely positioned to help companies navigate market disruptions and identify growth opportunities.”
Parks Associates is one of the research firms routinely relied upon by The Desk to provide data and insight into various trends occurring in the streaming video market, on everything from consumer habits to share of technology.
The company’s new Strategic Consulting Unit takes that same research and other proprietary insight and creates customized market intelligence for clients, helping them refine their competitive position, go-to-market strategies and product and service offerings, Parks Associates said.
Some of the service that will be offered through the Strategic Consulting Unit include marketing and public relations guidance; workshops and training; custom market analysis and step-by-step strategic planning that utilizes Parks Associates data, insights and trends.
“As the technology landscape grows increasingly complex, businesses need more than data — they need independent insights that drive results,” Jennifer Kent, the Vice President of Research at Parks Associates, said on Tuesday. “By integrating our unparalleled research data capabilities with strategic consulting, we’re helping our clients take their business to the next level.”
Companies interested in learning more about the Strategic Consulting Unit and its various offerings should contact Parks Associates by leaving a message online. To schedule an interview with an analyst, contact Mindi Sue Sternblitz-Rubenstein at [email protected] or +1-972-490-1113
