Parks Associates
Parks Associates is a woman-founded, internationally-recognized market research and consulting firm that specializes in emerging and consumer products and services. The organization started in the mid-1980s and produces several annual conferences, including “Connections” and “Future of Video.” Parks Associates is based in Texas.
Parks: Fox tie-up with Roku boosts streaming media reach of both companies
Roku’s strategic value lies in controlling content discovery and advertising opportunities within the connected TV ecosystem, extending beyond hardware.
DATA
Samsung: Free streaming apps achieving similar reach as broadcast TV
Sports, reality programming and news are the three most-watched FAST content genres, with live programming driving engagement.
DATA
Parks Associates: Tubi is most-used free streaming service in U.S. homes
Tubi, the Roku Channel and Pluto TV top Parks Associates' list of most-used free streaming apps in American broadband-connected homes.
DATA
Parks Associates: Combined Paramount-WBD will reach half of U.S. broadband households
The combined platform scale would rival competing streaming products offered by Netflix, Amazon and Disney, which have stronger broadband reach.
FIRST ON THE DESK
Parks: Roku, Samsung are dominate connected TV platforms in U.S. homes
Control of the operating system remains a primary battleground for ad revenue, as hardware giants use their reach to scale proprietary FAST services.
FUTURE OF VIDEO
Parks Associates: Streamers want aggregated TV experience in single platform
Aggregated services like Philo boost engagement and ad attention by simplifying discovery and improving personalization.
FIRST ON THE DESK
Parks: As broadband companies compete on service, customer satisfaction increases
Perception inside the home is becoming a key factor influencing customer satisfaction, retention and brand loyalty as competition grows in the broadband sector.
DATA
Parks Associates: Cost is biggest driver of streaming churn in 2025
Nearly one-quarter cancel after finishing a series, while about one in five leave because they cannot find something to watch.
STATE OF STREAMING
Parks Associates: Smart TVs are primary streaming devices in homes
Smart television sets are the primary way most Americans are watching streaming video content at home, according to new consumer data released by Parks Associates.
DATA
Parks Associates: Video revenue to surpass $190 billion by 2030
Average monthly spending on subscription video is expected to peak at about $122.74 in 2028 before easing slightly.
Parks Associates promotes three to new leadership roles
Market research firm Parks Associates promoted three of its executives to new leadership roles this week.
EXECUTIVE MOVES
In frigid pay TV environment, Philo bundles up
Philo is sticking with its focus of delivering entertainment-based channels and content as it incorporates more FAST channels and network-owned apps into its service.
FUTURE OF VIDEO