Parks Associates
Parks Associates is a woman-founded, internationally-recognized market research and consulting firm that specializes in emerging and consumer products and services. The organization started in the mid-1980s and produces several annual conferences, including “Connections” and “Future of Video.” Parks Associates is based in Texas.
Parks: Streaming finds favor in American sports households
As streaming platforms gobble up live sports rights, more fans are adding sports-inclusive streaming apps and channels into their media diets.
FUTURE OF VIDEO
Parks: Cable cord-cutting isn’t always permanent in broadband homes
Some sports and news fans ultimately restart their cable and satellite subscriptions, according to Parks Associates data — but the window to win back business is small.
DATA
Parks Associates: Some streamers phased out amid consolidation during Q2
The movement of content into larger platforms and FAST channels reflects how quickly streaming distribution strategies are changing.
Parks Associates: Fox-Roku deal highlights value of TV operating systems
Roku is one of the most-used streaming platforms in America — and that prominence has invited some scrutiny over Fox's proposal to acquire the company for $22 billion.
DATA
Parks Associates: Most streamers want live TV channels, too
More than half of U.S. Internet households prefer a video package that combines live television with their favorite streaming services, according to a new report.
DATA
Parks Associates announces advisory board, Roku keynote at Future of Video 2026
The two-day executive conference will feature Parks Associates research from its “Streaming Video Tracker” and quarterly consumer studies.
FUTURE OF VIDEO
Viewpoint: Consumers are redefining the value of pay TV
Parks Associates Director Michael Goodman examines how consumer subscription and viewership trends are influencing all elements of the premium TV ecosystem, from subscription streaming to cable TV.
By:
Michael Goodman, Parks Associates
GUEST COLUMN
Parks: Cable broadband losses eased during Q1, wireless growth continued
Broadband companies are increasing competition by offering Internet-wireless bundles and rolling out customer incentives like price-lock and service guarantees.
DATA
Parks: Fox tie-up with Roku boosts streaming media reach of both companies
Roku’s strategic value lies in controlling content discovery and advertising opportunities within the connected TV ecosystem, extending beyond hardware.
DATA
Samsung: Free streaming apps achieving similar reach as broadcast TV
Sports, reality programming and news are the three most-watched FAST content genres, with live programming driving engagement.
DATA
Parks Associates: Tubi is most-used free streaming service in U.S. homes
Tubi, the Roku Channel and Pluto TV top Parks Associates' list of most-used free streaming apps in American broadband-connected homes.
DATA
Parks Associates: Combined Paramount-WBD will reach half of U.S. broadband households
The combined platform scale would rival competing streaming products offered by Netflix, Amazon and Disney, which have stronger broadband reach.
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