Netflix executives on Wednesday said the number of subscribers using its cheaper, advertisement-supported plan has grown to 94 million monthly active users.

The company stopped reporting global subscriber counts in April, and offers irregular updates on the number of customers who are using its ad-supported tier compared to its more-expensive, premium plans.

Last November, Netflix said the number of customesr watching content with ads was 70 million.

“When you compare us to our competitors, attention starts higher and ends much higher,” Amy Reinhard, the President of Advertising at Netflix, said in a statement. “Even more impressive, members pay as much attention to mid-roll ads as they do to the shows and movies themselves.”

Advertising has become a bigger part of Netflix’s business, and the cheaper tier supported with ads has become more attractive to Netflix streamers due to regular price adjustments and the company’s recent decision to boot freeloaders from its platform.

Netflix with Ads costs around $8 per month in the U.S., while its premium, commercial-free tier starts at $18 per month. The company charges an extra $7 per month for the privilege of sharing a Netflix password with one other person.