Netflix
Netflix ($NFLX) is an international, subscription-based television and movie service based in Los Gatos, California. The company operates a global streaming service with thousands of TV shows and movies, including some originals, as well as a direct-to-home DVD rental service. As of January 2023, the company had over 231 million subscribers worldwide.

Netflix replaces Bela Bajaria with former Disney exec Peter Rice
Bajaria is leaving after a decade with the streaming service; Rice worked for Disney until 2022, where he oversaw television production operations.
EXECUTIVE MOVES

Netflix cuts 1,000 jobs as slowing growth raises concerns about streaming business
The layoffs will primarily affect employees working in product development, technology, legal and human resources.

Netflix lands FIFA World Cup TV rights in Spain, Andorra
The deal makes Netflix the primary broadcaster of the competition in both territories, with live coverage of every match and additional programming produced specifically for Spanish audiences.

Hub: Video games becoming social hubs for younger consumers
A new report from Hub Entertainment Research makes the case for video games as the next targeting ground for advertisers.
DATA

Ampere: Streamers bulking up content libraries with unscripted shows
Five of the top six U.S.-based streaming services beefed up their content catalogs with documentaries, reality shows and sports over the past four years.
DATA

Disney reignites licensing pact with Netflix
Disney will allow Netflix to stream a Disney Original for about three months, with the streamer also offered the Ice Age franchise ahead of a new movie release.

Antenna: Fall is best season for acquiring streaming subscribers
Streaming has developed a new version of the traditional fall TV season, with the last four months of a year being crucial for subscriber acquisition, according to Antenna.
DATA

NBC beats Netflix in Week 1 NFL kickoff ratings battle
Netflix's U.S. viewership for its Week 1 game in Australia was lower compared to NBC's viewership for its Super Bowl rematch one day earlier.
RATINGS

Tech companies form new lobbying group to press for streaming-friendly policies
Netflix, Amazon's Prime Video and Google's YouTube are founding members of the Streaming Access and Choice Alliance, which will lobby lawmakers for favorable policy.

Antenna: Streaming churn presents opportunity for competing services
People leaving traditional or virtual cable-like services are gravitating toward premium plans of streaming services like Paramount Plus and Netflix, Antenna said.
DATA

Ampere: Streaming platforms slow price increases as consumers vote with wallets
Across the three major streamers, average price increases fell from 24 percent of the prior subscription price in 2023-24 to 14 percent in 2025-26.
DATA

DIRECTV begins offering Netflix Standard with some new sign-ups
New customers who buy a genre-pack and grab a Gemini Air device can get Netflix with Ads for 12 months at no extra cost.
