Key Financial Data
- Q2 Total revenue: $1.3 billion (+10% year-over)
- Advertising revenue: $676.3 million (-9%)
- Subscription and licensing revenue: $621.4 million (+40%)
- Other revenue: $29.7 million (+20%)
- U.S. revenue: $722.1 million (-11%)
- Mexico revenue: $605.3 million (+53%)
- U.S. advertising revenue: $323.3 million (-29%)
- Mexico advertising revenue: $353.0 million (+23%)
- U.S. subscription and licensing revenue: $376.9 million (+8%)
- Mexico subscription and licensing revenue: $244.5 million (+157%)
- Operating expenses: $939.5 million (+16%)
- Read more Q2 2026 media earnings coverage | Q1 2026 earnings
Spanish-language broadcaster Televisa-Univision reported a steep decline in its domestic advertising revenue during the second quarter (Q2) of the year, with the FIFA World Cup men’s soccer tournament depriving viewers in June as soccer fans tuned to a competing network with the rights to those games in the United States.
During Q2, Televisa-Univision generated $323 million in U.S. advertising revenue during the quarter, a decrease of 29 percent from the prior year. Executives attributed the decline to cyclical weakness caused by competing sports programming — namely, the FIFA World Cup tournament, which aired on Comcast’s Telemundo.
Advertising revenue in Mexico moved in the opposite direction, rising 23 percent to $353 million. The company credited the increase to the FIFA World Cup, which attracted substantial audiences and advertiser demand. Televisa-Univision has the rights to the FIFA World Cup tournament in Mexico, and its streaming service Vix offered online access to the games there.
Stock Price
Televisa-Univision CEO Daniel Alegre described the company’s quarterly performance as solid and said the World Cup reinforced soccer’s importance to Televisa-Univision’s programming and advertising strategy.
“The tournament reinforced why soccer is a cornerstone of our strategy and why we are the ‘Home of Soccer’ for Hispanics,” Alegre said.
Televisa-Univision participated in U.S. coverage of the tournament primarily through radio distribution: Futbol de Primera Radio reached an agreement with Televisa-Univision’s Uforia Audio Network to provide World Cup audio coverage on stations in New York, Dallas, Chicago and Houston. Other broadcasters held Futbol de Primera rights in certain markets, including Actualidad Radio Group in Miami.
The difference between the company’s U.S. and Mexican advertising results shows how the tournament benefited Televisa-Univision most directly in Mexico while creating additional competition for audiences and advertising spending in the United States.
Televisa-Univision said year-over performance also benefited from subscription and licensing growth in Mexico. The company continues to invest in sports, live events and entertainment programming as it seeks to strengthen audience engagement and advertiser demand across both markets.
Alegre said those investments, along with the company’s position ahead of the U.S. election cycle, should support profitability and create additional value for advertisers and distribution partners.
The company did not provide evidence that the World Cup materially improved its U.S. television advertising business during the quarter. Instead, its reported results showed the strongest tournament-related benefit occurred in Mexico, while the U.S. operation absorbed a substantial advertising decline.
