Televisa-Univision has renewed its measurement partnership with Nielsen under a new multi-year agreement that expands audience measurement and data services across its portfolio of broadcast, cable, streaming and radio properties.
The deal ensures Televisa-Univision will continue using Nielsen’s suite of media intelligence tools to measure viewership and advertising performance across platforms, including linear television, connected TV and audio. Financial terms of the agreement were not disclosed.
As part of the renewed partnership, Televisa-Univision will utilize Nielsen products such as Advanced Audiences, Ad-Supported Streaming Platform Ratings and Nielsen ONE Ads for connected television, along with expanded national out-of-home measurement capabilities. The tools are designed to provide advertisers and agencies with a more comprehensive view of cross-platform engagement, particularly among Hispanic audiences.
Tim Natividad, President of U.S. Advertising Sales and Marketing at Televisa-Univision, said accurate measurement remains critical as media consumption continues to fragment across platforms. He emphasized the importance of ensuring that the scale and influence of Hispanic audiences are fully captured in industry metrics used by marketers.
Nielsen Chief Revenue Officer Amilcar Perez said the company’s cross-platform measurement capabilities position it to support Televisa-Univision’s advertising and audience strategies. He added that Nielsen’s tools allow for consistent measurement across streaming, traditional television and audio, with demographic-level insights.
“We love working with Televisa-Univision because we have the unique capabilities to help them grow their businesses,” Perez said in a statement. “Only Nielsen can reliably measure streaming, traditional TV and audio, broken down by specific demographics. We will continue supporting Televisa-Univision with cross-platform measurement and media intelligence designed to help them understand and demonstrate the value of their massive audiences across all platforms.”
The agreement covers Televisa-Univision’s full portfolio, including flagship broadcast networks Univision, UniMás and TUDN, as well as its streaming platform ViX and a network of local affiliates across the United States.
The renewed deal follows a series of audience milestones for Televisa-Univision in early 2026. Univision recently ranked as the most-watched Spanish-language network in the U.S., while its N Plus (N+) Univision news programming led Spanish-language news viewership in February.
The company also highlighted continued dominance for Premio Lo Nuestro, which has remained the top awards show among U.S. Hispanic audiences for 34 consecutive years, along with strong performance for its live sports coverage, particularly soccer.
