Broadband technology company Local Fiber has changed its name to BroadX as it expands beyond Internet service availability tools to offer a broader platform for broadband sales, distribution and order management.
In an announcement this week, the new BroadX said the rebrand is part of a broader strategy to serve Internet providers across multiple broadband technologies and geographic markets, rather than limiting itself to fiber-optic connectivity and local service availability.
BroadX is positioning itself as a technology intermediary between broadband providers and the companies that market and sell their services, offering tools designed to simplify transactions across different sales channels.
The company’s expanded platform includes e-commerce capabilities, sales tools, channel distribution, order management and payment automation, along with integrations that connect those functions to broadband providers’ existing operational systems.
“We’re incredibly excited to take this next step as BroadX, expanding our solutions to include e-commerce, channel distribution, sales tools, order management, and payment automation, while broadening our reach beyond local markets and beyond fiber,” Jason Yaker, the Founder and CEO of BroadX, said in a statement. “Broadband is evolving quickly, and so are the ways providers reach their customers. We’re building the infrastructure providers need to grow their distribution, work with new partners, and compete in today’s fast-moving market.”
Local Fiber was originally established to simplify the process of determining which broadband providers could serve a particular address, helping consumers identify and connect with available Internet services.
Under the BroadX identity, the company is expanding that functionality to support a wider range of transactions between broadband providers, third-party sales organizations and customers.
The platform allows Internet providers to distribute their services through comparison websites, moving and relocation services, real estate platforms and digital marketplaces. It also supports business resellers, master agents, managed service providers and other organizations that sell broadband connectivity to residential and commercial customers.
BroadX said its technology is designed to connect those distribution channels without requiring providers to replace their existing operational support systems or business support systems, commonly known as OSS and BSS.
The platform includes address-level serviceability information that allows sales partners to determine which broadband technologies and providers are available at a particular location. Additional capabilities include digital storefronts, assisted-sales tools, standardized order management integrations and systems for tracking sales activity.
BroadX also offers commission management and automated payments for sales partners, allowing broadband providers to manage compensation and reporting across different distribution channels. The company’s technology supports fiber-optic, cable, fixed wireless and satellite broadband services, extending its potential customer base beyond providers that rely exclusively on fiber networks.
More information about BroadX is available on the company’s website.
