Streaming media company Stingray has expanded the distribution of its Stingray Music+ audio application through Harman’s Ready Link Marketplace, giving automakers another option for integrating streaming music, radio and podcasts into vehicle infotainment systems.
The agreement makes Stingray Music+ available for selection by automakers using Harman’s automotive software platform, which offers a catalog of applications and digital services designed for connected vehicles.
Harman, a subsidiary of Samsung Electronics, developed Ready Link Marketplace to help automotive manufacturers incorporate third-party applications into their vehicles without developing each service independently.
Stingray Music+ offers more than 100 curated music channels spanning various genres and listening preferences, with programming updated weekly. The application also provides localized music selections tailored to regional audiences.
In addition to its music channels, the service includes access to more than 150,000 radio stations worldwide, carrying music, news, sports and talk programming, along with a catalog of approximately 4 million podcasts.
“Our collaboration with Harman enables us to bring our extensive audio library to more drivers and passengers through Ready Link Marketplace,” Jim Riley, the President of Stingray Music USA, said in a statement on Tuesday. “We want to revolutionize how people consume media on the road, giving them instant, intuitive access to the music, talk radio, and podcasts that make every drive more enjoyable.”
The arrangement allows automakers to select Stingray Music+ for integration into their infotainment systems, expanding the potential distribution of the application across additional vehicle brands and models.
“We’re excited to bring Stingray Music+ to Harman Ready Link Marketplace,” Thomas Braunmiller, the Vice President of Software Products at Harman, said. “With music, radio and podcasts in one app, drivers can discover something to enjoy on every journey, while our automotive partners gain a flexible new way to enrich the in-vehicle experience.”
Stingray said the application can be offered with advertising or as a commercial-free music service, giving automakers flexibility in how they package and monetize the entertainment experience.
The company also offers co-branded versions of Stingray Music+ through direct agreements with automotive manufacturers. Those arrangements allow automakers to provide audio streaming applications under their own brands while using Stingray’s content catalog and technology.
Stingray said co-branded versions are already available in vehicles from several automotive manufacturers, with additional integrations under development.
The Harman agreement broadens Stingray’s automotive distribution strategy by making its audio platform available through an established third-party application marketplace rather than relying exclusively on individual agreements with vehicle manufacturers. The companies did not disclose financial terms of the arrangement or identify which additional automakers might introduce Stingray Music+ through Ready Link Marketplace.
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