S&P: Local TV to earn $4 billion in political ad spending in 2026
Competitive races and early campaign spending are driving strong demand for local TV inventory in key battleground states.
Year: 2026
Sinclair’s Chief Compliance Officer Jeffrey Lewis to retire
Sinclair, Inc.’s Chief Compliance Officer Jeffrey Lewis will retire from the company in early May, the broadcaster announced on Monday.
Roku launches new Roku Curate solution for connected TV ad buyers
The offering aims to simplify campaign execution by reducing fragmentation and complexity in the connected TV marketplace.
Nielsen launches Predictive Sales Lift for advertising campaigns
The tool provides an always-on measurement layer, offering faster and more cost-effective insights than traditional studies.
Stingray hires Google’s Colin Francis to serve as Programmatic Sales Specialist
Stingray Advertising has hired Colin Francis away from Google to serve as the company’s newest Programmatic Sales Specialist.
Disney shakes up streaming executive team following key departure
The Walt Disney Company is reorganizing parts of its streaming-focused executive team following the departure of a senior product manager.
Nielsen hires Julie DeTraglia away from Netflix to serve as Head of Content, Strategic Insights
Measurement and intelligence firm Nielsen has hired a senior Netflix executive to serve as the company’s new editorial marketing lead.
Nexstar launches month-long charitable giving campaign
Nexstar Media Group is recognizing the 30th year of its charitable foundation by launching a new campaign that will see the broadcaster donate $5,000 to a non-profit during the month of June.
YouTube taps SiriusXM as audio advertising rep in U.S.
The deal enables advertisers to buy guaranteed audio ads at scale across podcasts, music and other listening content.
DIRECTV launches streaming TV app for Meta Quest VR headset
DIRECTV has launched a new streaming television app for users of Meta Platforms’ Quest virtual reality headsets.
Report: SiriusXM, iHeartMedia discuss possible merger
iHeartMedia and SiriusXM have held preliminary discussions focused on a potential merger, according to multiple reports published on Friday.
Warner Bros shareholders approve acquisition by Paramount
The deal still faces potential regulatory hurdles from federal and state officials.