Author:
TheDesk.net Newsroom
TheDesk.net offers the latest news and analysis on the business of streaming media, broadcast TV, media, measurement and advertising. If you have a tip, story, press release or announcement, email news@thedesk.net.
Fox News audience outnumbers other networks on YouTube in August
Fox News finished August as the leading news brand on YouTube, racking up 386.2 million views and outpacing both broadcast and cable rivals, according to data released by social media analytics firm Emplifi.
MarketCast launches ad measurement platform Brand Effect Pro
MarketCast has launched a new advertising measurement platform called Brand Effect Pro, which helps brands gauge the effectiveness of their campaigns.
Viewpoint: Should Nielsen still have influence over the TV industry?
Anyone who has worked in television for more than a minute or so learns that there are three sets of numbers that you have to care about: Your paycheck, corporate earnings and ratings.
By:
Kirk Varner
Index Exchange, Gracenote partner on programmatic CTV integration
Index Exchange has become the first supply-side platform to integrate Gracenote’s contextual intelligence tools directly into its workflow, the companies announced Tuesday.
TiVo announces new measurement pact with HyphaMetrics
Xperi's connected television platform TiVo has announced a new partnership with HyphaMetrics aimed at advancing cross-platform media measurement.
The Desk receives “highly factual” rating from media watchdog
The Desk has received a prestigious, accredited rating for its straightforward approach to reporting on the business and influence of the media industry.
Fox News revamps weekend schedule, ends “MediaBuzz”
Fox News will launch new weekend shows starting Sept. 20, adding Kayleigh McEnany and Griff Jenkins to its lineup while ending Howie Kurtz’s “MediaBuzz.”
Canela Media unveils AI-powered host Diego
Canela Media has introduced Diego, an AI-generated virtual host designed to boost engagement to its streaming rewards program Club Canela.
Deepdub partners with Verbit on artificial intelligence-based dubbing
Deepdub has announced a new partnership with Verbit aimed at transforming the global content localization process through AI-driven dubbing.
Bitmovin, StreamShark partner on new enterprise video player
Bitmovin has struck a strategic partnership with StreamShark to deliver a new video player aimed at enterprises, broadcasters and video game publishers that need streaming at scale.
LG is bringing Xbox gaming, Zoom video conferences to cars
LG Electronics is bringing new features like Xbox gaming and Zoom video conferences to in-car entertainment and information systems.
Media Minute acquires Magnifi platform developer VideoVerse
Media Minute, the digital publishing venture behind Mental Floss, the Players Tribune and FanSided, has acquired AI-driven software company VideoVerse and its Magnify platform to help further accelerate its digital video business.