Author:
Matthew Keys
Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.
Wall Street still bullish on broadcast TV industry, analyst says
Financial experts are still optimistic about the long-term health of the broadcast television industry, even as some of its key revenue streams are expected to taper off in the years ahead.
ANALYSIS
LG: Marketers call for balance in creative, data as budgets shift to CTV
Advertisers are steadily adopting connected TV as the starting point for their media strategies, but they are concerned about how AI will influence creative and data-driven decisions.
DATA
Ion to air first Athlos marathon on Friday
The E. W. Scripps Company's broadcast network Ion will make its debut as the domestic television partner for Athlos NYC on Friday.
Local Now adds free content streams from Fox Corporation
Local Now has expanded its live entertainment and news programming by onboarding new content streams from Fox Corporation.
Return of fall sports helps ESPN studio shows gain viewers in September
ESPN’s weekday studio programming surged in September as the return of football and other fall sports fueled record-breaking audience gains across its lineup, according to data from Nielsen.
Fox leans into microdramas, takes equity stake in Holywater
Fox Entertainment has acquired an equity stake in Holywater, a production company that creates short-form scripted microdramas and vertical videos powered by artificial intelligence.
California passes unenforceable law on loud streaming TV ads
The measure, which was inspired by the federal CALM Act, included no penalties for streamers who violate the law.
Kimmel ratings slide after Charlie Kirk monologue controversy
Jimmy Kimmel's ratings high influenced by his temporary hiatus from ABC has largely come to an end, according to new Nielsen ratings released this week.
Nielsen: NFL games dominate TV ratings, ABC leads in prime-time
Football once again ruled American television during the week of September 29 through October 5, 2025, according to audience data released by Nielsen on Wednesday.
RATINGS
Spectrum News expands on Comcast’s Xfinity TV
TV subscribers in New York, New Jersey, Florida, California and other states have expanded access to regional Spectrum News channels.
Comscore forges measurement partnership with TiVo
Comscore and TiVo have announced a strategic partnership that will combine TiVo’s advanced program metadata with Comscore’s cross-platform audience measurement tools.
Groups accuse FCC Chairman Carr of weaponizing agency
Nearly two dozen civil rights and media advocacy groups have accused FCC Chairman Brendan Carr of violating the First Amendment by interfering in news operations.