Key Points
- Salem Media Group has agreed to sell its Texas headquarters for $6 million as part of efforts to raise cash and reduce expenses.
- The company will lease back part of the building to continue operating its radio stations, TV studio and offices.
- The sale comes amid financial challenges, including a $35 million loss in 2025 and impairment charges tied to underperforming investments.
Conservative radio broadcaster Salem Media Group has sold its Texas-based headquarters for $6 million as part of a broader strategy aimed at raising cash and trimming down corporate expenditures.
In a regulatory filing this week, Salem Media said an agreement was reached in mid-January to sell its headquarters along the 6400 block of North Belt Line Road in Irvine, an inner-city suburb of Dallas, which has served as the central hub of the company’s operations after it relocated from California several years ago.
Salem Media will lease the first floor of the building, which houses its local radio stations, a television studio and some of its administrative offices, according to documents reviewed by The Desk. The sale of the building is expected to close within the next three months, the company told regulators this week. The buyer was not disclosed.
It is the second time that Salem Media has made a sizable real estate-related transaction involving one of its main administrative offices. In 2024, the company sold its former headquarters in Southern California for $6 million, though it took home $5.5 million from the transaction after agreeing to rent space in the building from the new landlord at a cost of $500,000 per year, according to Inside Radio.
In addition to the sale of its Texas headquarters, Salem Media said it stopped using a private plane last year that was rented from a company called Sun Air Jets, which is owned by former Salem Media Chairman and CEO Edward Atsinger, III. The company last used the private jet in 2024, which resulted in around $30,000 in expenses that year, according to financial disclosures.
Atsinger stepped down from his Executive Chairman role at the end of December, though he remains a Director with the company. His salary last year was just over $510,000, the company revealed in financial documents this week.
On Wednesday, the broadcaster revealed it lost $35 million on revenue of just under $213 million during 2025 as the company struggled to address ongoing headwinds in the radio advertising market and took significant impairment charges related to certain long-term assets.
The company made a handful of bets in new media that didn’t pay off, either. Last April, Salem Media acquired a 30 percent stake in MxM News, a news aggregation app founded by Eric Trump, the son of President Donald Trump, in exchange for more than 1.07 million shares of its Class A common stock.
The deal with Trump was valued at nearly $600,000 based on the cost of Salem Media’s Class A stock at the time (around 48 cents per share); today, the investment is worth north of $660,000, based on Salem Media’s latest stock price of nearly 53 cents per share. It isn’t clear if Trump continues to hold any or all of the acquired shares.
Salem Media also invested $5 million in a limited liability company that distributed a film called “The Dragon’s Prophecy,” a documentary directed by right-of-center political commentator and conspiracy theorist Dinesh D’Souza, who hosts a podcast distributed by Salem Media.
The film focused on the October 7 terrorist attacks in Israel and featured interviews with leading Israeli and U.S. politicians, including Israeli Prime Minister Benjamin Netanyahu, current U.S. Ambassador to Israel Mike Huckabee and Christian television host Erick Stakelbeck.
Despite significant promotion on Salem Media’s radio stations, podcasts and streaming TV platforms, the film flopped in the box office, grossing just $1.3 million during its limited theatrical run, the company disclosed this week. Those lower ticket sales forced Salem Media to take a $2.3 million impairment charge at the end of December.
