Author:
Matthew Keys
Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.
DIRECTV expands out-of-home programmatic advertising
The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.
Frank van der Post tapped to lead WOW! as CEO
DigitalBridge and Crestview appointed Frank van der Post as CEO of WOW!, succeeding Teresa Elder, following the company’s take-private acquisition.
Parks Associates: Smart TVs are primary streaming devices in homes
Smart television sets are the primary way most Americans are watching streaming video content at home, according to new consumer data released by Parks Associates.
DATA
IAB Tech Lab unveils agentic roadmap to scale AI-driven advertising
IAB Tech Lab released an Agentic Roadmap outlining how digital advertising can scale AI-driven buying and selling using existing standards.
Free Live Sports inks platform deals, now reaches 75 million households worldwide
Free Live Sports (FLS) has inked a multi-platform distribution deal that allows it to reach more than 75 million homes around the world, the company announced this week.
“60 Minutes” loses 5 million viewers after CECOT segment scandal
Viewership fell from 10.35 million to 4.89 million week over week, with sharp declines in the key A18-49 demographic.
EXCLUSIVE
Xumo forges partnerships for new advanced audience targeting identity solution
The platform combines Xumo viewership data with third-party identity and household data while maintaining a privacy-first approach.
CES 2026
Comcast completes spin-out of cable networks into Versant
Comcast completed the spin-off of its cable networks into Versant Media Group, which began trading publicly under the ticker VSNT.
Charter’s ShowSeeker combines with Innovar Solutions
ShowSeeker has combined with Innovar Solutions to unify ad operations and workflow tools for media companies across linear, streaming and connected TV inventory.
LG takes on Samsung Frame with Gallery smart TV
LG Electronics has expanded its lifestyle smart television line-up during the Consumer Electronics Show (CES) in Las Vegas this week.
Corporation for Public Broadcasting disbands after Congress pulls funding
The decision has already triggered layoffs and budget crises across public radio and television stations.
Spectrum TV to offer some L.A. Lakers games via Apple Vision Pro
Spectrum and Apple will stream select 2026 Lakers games live in an immersive format on Apple Vision Pro, with replays and highlights available worldwide.