Author:
Matthew Keys
Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.
T-Mobile accuses AT&T of bullying NAD into retracting claim on Luke Wilson ad
The NAD had faulted AT&T for allegedly using prior advertising decisions in marketing but later retracted the complaint.
FIRST ON THE DESK
Nielsen: YouTube flat, Paramount rises in Media Distributor Gauge
Paramount displaced NBC Universal as the third-largest media distributor during Nielsen's November measurement month.
DATA
Bari Weiss delays “60 Minutes” segment on controversial prison linked to Trump
CBS News pulled a segment on a controversial El Salvadorian prison that houses detainees of the Trump administration.
Nielsen: 20 million watch Trump’s prime-time speech on top networks
Nearly 20 million Americans watched President Donald Trump's prime-time address to the nation on top broadcast and cable networks this week.
RATINGS
BBB National Programs retracts challenge of AT&T ad spot
An advertising organization has withdrawn its complaint against AT&T over its spot challenging T-Mobile's honesty in marketing.
EXCLUSIVE
ESPN launches new ad campaign promoting year-round sports coverage
The network is trying to avoid seasonality churn-out, similar to what co-owned streamer Fubo experiences each year.
Fox partners with Los Angeles group to promote local sports events
The stations will provide expanded coverage highlighting cultural, community and stakeholder involvement tied to global sports events.
Seattle Fox station moving to new studios in 2026
Fox is moving its Seattle television production facility to a new building in the city's downtown.
Hearst promotes Mike Kronenfeld to VP, National Sales
Hearst Television has promoted Mike Kronenfeld to Vice President of National Sales, expanding the responsibilities of a veteran broadcast advertising executive who joined the company in 2023.
Sinclair “disappointed” by Scripps board vote on takeover offer
Sinclair said it hoped Scripps would engage with the company as it continues to evaluate a potential takeover offer for the broadcaster.
Parks Associates: Video revenue to surpass $190 billion by 2030
Average monthly spending on subscription video is expected to peak at about $122.74 in 2028 before easing slightly.
Gracenote expands On Sports metadata solution to include shoulder programming
The updates cover 160-plus leagues globally and unify live games with related sports content in integrated discovery hubs.