Author:
Matthew Keys
Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.
WARC: Midterm election, World Cup to boost ad spending in U.S. during 2026
WARC Media forecasts global ad spend will rise 8.9 percent to $1.19 trillion this year, with the U.S. contributing more than one third of total investment.
Pinterest acquires connected TV advertising firm tvScientific
Pinterest will acquire CTV ad platform tvScientific to extend its intent-driven advertising products into streaming video and strengthen outcome-based measurement.
Sling TV relaunches Weekend Pass as 3-Day Pass
Sling TV has relaunched its Weekend Pass as the 3-Day Pass, allowing anyone with $10 to buy short-term access to ESPN, CNN, TNT and other channels in Sling Orange.
Disney pulls plug on ESPN 3, shifts content to ESPN Unlimited
Disney has shut down ESPN 3 as it shifts its distribution strategy toward ESPN Unlimited, which carries all programming from ESPN’s cable networks and ESPN Plus.
NAD to send T-Mobile ad case to Federal Trade Commission
T-Mobile declined to participate in the NAD probe because of a lawsuit filed by AT&T against the group, a spokesperson said.
Verizon faces loss of Mission Broadcasting channels
A group representing some of the nation's largest pay television companies is sounding the whistle on a potential programming-related dispute between Verizon and Mission Broadcasting.
Comcast introduces streamlined, everyday pricing for Xfinity TV packages
Comcast has overhauled its Xfinity TV service with simplified, all-in pricing that includes equipment and cloud DVR storage.
YouTube TV to introduce lower-price, genre-based packages in 2026
YouTube TV will introduce new genre-based packages, including a sports plan, priced lower than its core programming tier.
Priya Dogra leaving Sky Group to become CEO of Channel 4
Channel 4 has named Sky advertising chief Priya Dogra as the public service broadcaster's new CEO, starting in March.
Prime Video sets Thursday Night Football record with Lions-Cowboys game
Amazon set a viewership record for its Thursday Night Football telecast between the Detroit Lions and the Dallas Cowboys, which drew nearly 20 million sports fans.
Sunbeam breaks ground on new local TV facility in Florida
Sunbeam Television has broken new ground on a new facility for its two Miami television stations as it relocates its operations to the community of Miramar.
Verizon lowers price of HBO Max streaming app for customers
Verizon is lowering the price of its HBO Max streaming perk for its wireless and home Internet customers, The Desk has learned.
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