Author:
Matthew Keys
Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.
YouTube adjusts NFL game viewer count, raising questions about accuracy
The Google-owned streaming service said it under-counted the viewership of its NFL game in Brazil.
Viewpoint: When did Nielsen become an extension of YouTube’s publicity department?
In light of Nielsen and YouTube’s recent missteps, it will be interesting to see whether the industry accepts the report as gospel or start to question it.
WBD CEO David Zaslav: HBO Max price will go up over time
Zaslav believes the value of WBD's content isn't reflected in the current price of HBO Max, but a planned divestiture of the company's cable networks could make a price increase harder to justify.
Las Vegas radio station fires employee over Charlie Kirk comments
The employee, Bobby Machado, is the latest person to lose their job for criticizing Kirk on social media.
Nielsen: Hispanic audiences drive digital creation, soccer fandom
Hispanic audiences are shaping U.S. media trends, even as Spanish-language consumers feel they are under-represented.
Comedy Central pulls “South Park” episode after Charlie Kirk shooting
Comedy Central pulled a scheduled re-run of a "South Park" episode on Wednesday, a move that was almost certainly influenced by the assassination of political activist Charlie Kirk.
MSNBC fires analyst Matthew Dowd over Charlie Kirk comments
MSNBC has fired political analyst Matthew Dowd after controversial comments he made during the network’s live coverage of the fatal shooting of conservative activist Charlie Kirk at Utah Valley University.
Paramount preparing all-cash bid to acquire Warner Bros Discovery
Paramount is preparing an offer to acquire Warner Bros Discovery (WBD) in an all-cash transaction, according to a report published on Thursday.
Locality, Deben unify local TV ad buys through Collective platform
The new platform combines local broadcast, cable and streaming inventory into a single audience-first, data-driven workflow for national advertisers.
Fox One sign-ups exceeding expectations, CEO says
Fox One is performing well in its first two weeks on the market, Fox's CEO said at a conference this week.
Netflix strikes advertising partnership with Amazon
Amazon and Netflix are joining forces in a new advertising partnership that will bring the streaming giant’s ad inventory to Amazon’s demand-side platform.
NPR names former CNN executive Thomas Evans to editor-in-chief role
NPR has appointed veteran journalist Thomas Evans as its next editor-in-chief, tapping the longtime CNN executive to lead its global newsroom.