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The latest stories published on The Desk.
MS NOW moves forward with subscription offering
The subscription will cost $8 per month or $80 per year, priced slightly higher than comparable offerings from CNN and Newsmax.
Nielsen to formalize audience measurement with wearable tech
The updates include changes to co-viewing measurement, universe estimates, household demographic assignment, weighting, Hispanic methodology, ACR tuning and householding for one ACR provider.
DASH: Few U.S. homes rely exclusively on streaming for TV
Two-thirds of Americans use a mixture of traditional and streaming platforms to watch TV on a regular basis, according to ARF's latest DASH mid-year study.
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Fox News Digital leads news brands in July views, minutes
It was the 27th consecutive month that Fox News Digital ranked as the top news brand in multi-platform views, based on metrics from Comscore, Emplifi and others.
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IAB updates AI disclosure guidance as regulators tighten rules
The framework calls for disclosure when AI materially affects authenticity, identity or representation, and follows local laws passed by officials in places like California and New York.
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Charter to close Cox acquisition on Thursday
Charter and Cox are expected to formally close their $34.5 billion merger on paper this Thursday, sources told The Desk.
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Viaplay upgrades Allente pay-TV platform across Nordic markets
The new interface is powered by 3SS and combines traditional live TV viewing with on-demand content and third-party apps like HBO Max and Sky Showtime.
Lionsgate Play Asia taps Nagra for streaming content protection
The two companies are looking for ways to protect Lionsgate Play's intellectual property in key markets like India while still allowing the service to scale its operations.
ESPN co-founder Bill Rasmussen dies at 93
Rasmussen co-founded ESPN in the late 1970s from a building in Connecticut, influencing worldwide sports broadcasting for decades.
Breezeline to point Internet subscribers to new DIRECTV bundle
Breezeline has formed a new relationship with DIRECTV that will give its Internet customers another option for live TV without a satellite dish.
Peacock moves forward with pre-NFL price increase
Like clockwork, Peacock is raising the price of its streaming service just in time for the NFL's regular season.
Video of Fox anchor Taryn Asher cursing out colleague surfaces after firing, lawsuit
The leaked video resurfaced after two publications, including Fox-owned TMZ, published clips of it this week.
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