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The latest stories published on The Desk.
Comcast’s Effectv brings addressable ads to local buyers
Comcast’s advertising business Effectv is offering targeted ad campaigns to local and regional ad buyers through its Audience Addressable product.
Google TV launches new FAST advertising option
Google is rolling out a new advertising product that allows marketers to buy inventory across dozens of FAST channels.
Broadband companies grabbing bigger slice of wireless pie
Land-based broadband companies are grabbing more net new wireless additions than the wireless companies themselves, according to new research.
Waymark helps Charter grab $27 million in local ad revenue
A partnership between Charter Communications and software maker Waymark is proving to be financially lucrative for both companies.
Bango: Los consumidores Latinoamericanos quieren paquetes de streaming de TV
La mayoría de los streamers latinoamericanos encuestados por la firma de tecnología dicen que no pueden permitirse todas las opciones de streaming que quieren ver.
Paramount elevates Travis Scoles to EVP, Advanced Advertising
Scoles has served in a number of advertising-focused roles at Paramount since joining the company in 2020.
Mediaite Press Club podcast heads to SiriusXM
SiriusXM will distribute an expanded version of Mediaite's Press Club podcast on one of its political affairs radio channels.
Latin American consumers want streaming TV bundles, Bango report says
Most Latin American streamers surveyed by the tech firm say they can't afford all the streaming options they want to watch.
DirecTV celebrates 30th birthday with ice cream treat for subscribers
Participants in the DirecTV Perks loyalty program have the chance to score a $5 Baskin Robbins gift card.
Most Americans plan to stream Olympic Games this summer
The sudden interest in streaming the Olympic Games correlates with a shift in consumption of video content on the whole.
Man arrested for fraud, money laundering in Sky pirate operation
A 52-year-old British man was arrested by local police on suspicion of fraud and money laundering in connection with an illegal broadcast operation involving programming from Sky television.
Philo working to bring Weigel’s MeTV Toons to streaming service
Philo is planning to offer Weigel Broadcasting's retro cartoon channel MeTV Toons shortly after it launches in late June.