Sports and culture brand OutKick saw its average monthly audience grow to nearly 8 million during the fourth quarter (Q4) of the year, according to data from Comscore.
The figure — 7.8 million average monthly desktop and mobile unique visitors — represents a 28 percent increase compared to OutKick’s traffic when compared to Q4 2023.
OutKick’s video and other multimedia content saw 97 million total multiplatform views during Q4, up 33 percent compared to Q3 and 91 million total multiplatform minutes, up 25 percent, the Comscore data showed.
“OutKick’s growth comes from having common sense and authenticity across our platform,” said Gary Schreier, the Senior Vice President and Managing Editor of OutKick. “latform. This has been the foundation of OutKick and has generated an increased demand for our content as other sports sites are afraid to speak their minds.”
According to data from Shareablee, OutKick had more than 5.1 million social interactions during the quarter, up 25 percent compared to the prior quarter. Those actions include engagement on Facebook, X (formerly Twitter) and Instagram. Total video views logged during the quarter were 48.3 million, a figure that included the three social platforms plus YouTube.
OutKick competes with similarly-situated sports and culture websites, including Bleacher Report, Yahoo! Sports, Barstool Sports, Deadspin, CBS Sports and ESPN, among others.
Founded by Clay Travis in 2011, OutKick was acquired by Fox Corporation in 2021, but continues to run separate from Fox’s other editorial brands.
