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The latest stories published on The Desk.
Tablo to stop updating, end support for older apps in September
Nuvyyo, the company that develops Tablo, is pushing customers to use its newer app or upgrade to a fourth-generation Tablo DVR.
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Fox One hires TikTok influencers to serve as World Cup “watchers”
The pair will be paid $50,000 each to live in a "cube" for a month in Times Square while watching all 104 matches from the FIFA World Cup and posting their reactions to the games online.
FIFA World Cup 2026
Comcast Advertising incorporates purchase data from Affinity Solutions
The partnership will help marketers using Comcast Advertising's platforms evaluate whether ad campaigns lead to higher in-store or online transactions.
Frequency hires James Smith to serve as General Manager, Monetization
Smith will oversee efforts to help channel operators and distribution partners increase revenue across various streaming and connected TV products.
EXECUTIVE MOVES
Nielsen: TV is biggest gateway to soccer fandom in U.S., Canada
Broadcasters are leaning into the trend of soccer fandom in the U.S. by snatching up rights for their networks and streaming services — and those bets are producing results.
DATA
American Airlines rolls out free Fox One access on domestic flights
Passengers connected to in-flight Wi-Fi on American Airlines domestic trips will be able to activate 24 hours of free access to Fox One.
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FIFA World Cup 2026
Nexxen: Tubi could be key to drawing interest in FIFA World Cup in U.S.
Millions of Americans have expressed renewed interest in the FIFA World Cup tournament in part because Fox-owned Tubi will offer some games for free, Nexxen said in a report.
DATA
Nexstar, FCC ask D.C. court to toss legal challenge over TEGNA acquisition
Both say challengers are attempting to appeal a Media Bureau order concerning Nexstar's acquisition of TEGNA before a final decision is made by the full FCC commission.
Rakuten TV: CTV advertisers looking beyond traditional pre-roll spots
Advertisers are prioritizing engagement metrics like attention and memorability, while 82 percent of viewers remain open to relevant, well-integrated ads, according to the report.
Apple TV operating system to end support for first models with Siri remote
The new operating system, which rolls out later this year, won't support some newer-model devices of the Apple TV, though they will continue to function for a while longer.
Prime Video to offer HBO Max in New Zealand
Streamers who opt to purchase HBO Max through Prime Video Channels will receive a discount off the monthly rate of the service.
New York lawmakers approve bill limiting AI crawling of news articles
The law would require artificial intelligence-powered scraping robots to identify themselves accurately when they attempt or actually access news articles online.