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The latest stories published on The Desk.
TiVo announces new measurement pact with HyphaMetrics
Xperi's connected television platform TiVo has announced a new partnership with HyphaMetrics aimed at advancing cross-platform media measurement.
DirecTV launches new Hispanic campaign with Adamari López
DirecTV’s new campaign was developed in partnership with Televisa-Univision and will run across television, radio, social media and other digital platforms.
CNN hires Marie Beaudette to lead business, media initiatives
CNN has named Marie Beaudette as Vice President of Business and Media, where she will oversee the network's business and media coverage and lead its strategy and content
YouTube adjusts NFL game viewer count, raising questions about accuracy
The Google-owned streaming service said it under-counted the viewership of its NFL game in Brazil.
Viewpoint: When did Nielsen become an extension of YouTube’s publicity department?
In light of Nielsen and YouTube’s recent missteps, it will be interesting to see whether the industry accepts the report as gospel or start to question it.
WBD CEO David Zaslav: HBO Max price will go up over time
Zaslav believes the value of WBD's content isn't reflected in the current price of HBO Max, but a planned divestiture of the company's cable networks could make a price increase harder to justify.
Las Vegas radio station fires employee over Charlie Kirk comments
The employee, Bobby Machado, is the latest person to lose their job for criticizing Kirk on social media.
Nielsen: Hispanic audiences drive digital creation, soccer fandom
Hispanic audiences are shaping U.S. media trends, even as Spanish-language consumers feel they are under-represented.
Comedy Central pulls “South Park” episode after Charlie Kirk shooting
Comedy Central pulled a scheduled re-run of a "South Park" episode on Wednesday, a move that was almost certainly influenced by the assassination of political activist Charlie Kirk.
MSNBC fires analyst Matthew Dowd over Charlie Kirk comments
MSNBC has fired political analyst Matthew Dowd after controversial comments he made during the network’s live coverage of the fatal shooting of conservative activist Charlie Kirk at Utah Valley University.
The Desk receives “highly factual” rating from media watchdog
The Desk has received a prestigious, accredited rating for its straightforward approach to reporting on the business and influence of the media industry.
Paramount preparing all-cash bid to acquire Warner Bros Discovery
Paramount is preparing an offer to acquire Warner Bros Discovery (WBD) in an all-cash transaction, according to a report published on Thursday.