Technology
Articles involving technology companies, hardware, software and industry trends.
Parks: Streamers gravitating toward live sports services
More than one-third of streaming households are paying for a sports-specific app to stay on top of their favorite teams or games.
DATA
WARC: Marketers should expect the unexpected in 2026
The influencer economy and the growing use of AI is giving way to cautious optimism about the state of the marketing economy heading into 2026.
Paramount to raise price of Paramount Plus in January
Executives justified the cost adjustment by citing Paramount's investment in more premium sports, including UFC.
DIRECTV takes on local TV with political advertising product
DIRECTV is launching a new product called DIRECTV Elect that gives political ad buyers greater reach through connected TV platforms.
Paramount reports flat revenue during Q3, streaming subscribers up
Paramount posted mixed results in its first full quarter since merging with Skydance, as strength in streaming offset ongoing weakness in its traditional television business.
EARNINGS REPORT
Sky News to use AI platforms developed by Washington Post
Sky News partnered with the Washington Post's Arc XP to power its five-year digital transformation initiative, Sky News 2030.
Ampere: Older audiences driving adoption of YouTube on TV
The trend has accelerated adoption of YouTube in the homes of streaming consumers who are looking for entertainment, news and sports across different platforms.
DATA
After SiriusXM partnership, TikTok forges radio pact with iHeart
iHeart and TikTok have forged a partnership that involves content distribution and a linear channel called TikTok Radio.
Amazon brings local TV advertising to Prime Video
Amazon has launched a new ad format that offers contextual, localized messaging through spots purchased within Prime Video.
Reddit tests interactive ad feature with Paramount, EA Sports
Reddit is testing a new interactive ad format that courts engagement from its users.
Comcast’s Sky to stop offering Sky Live service in December
Customers with Sky Live cameras will be able to use the platform until it closes for good in December.
T-Mobile adds Paramount Plus streaming perk to home Internet
The company is relaunching its home Internet plans with three tiers of service, including one that offers streaming perks.