Technology
Articles involving technology companies, hardware, software and industry trends.
Disney’s DRAX forges partnership with Amazon DSP
Brands will be able to purchase Disney's streaming inventory within Amazon's demand-side platform.
Sky, Channel 4, ITV forge video advertising partnership
The three broadcasters will allow small- and medium-sized businesses, and eventually ad agencies, to launch one campaign across all their linear channels and platforms.
Trump Mobile launches with expensive wireless plan, flagship phone
President Trump's commercial organization has launched a wireless phone offering with unlimited talk, text and data, as well as numerous fringe benefits.
Lionsgate to launch curated content channel on DirecTV
Lionsgate will offer its film and television content library through a new curated channel that will launch on DirecTV's satellite and streaming platforms in the coming weeks
Joyn inks “NCIS” distribution deal with Paramount Global
ProSieben Sat.1 and its streaming service Joyn have inked a distribution deal with Paramount Global for the rights to "NCIS."
Netflix partners with Yahoo DSP for programmatic ad buys
The partnership involves all 12 regions where Netflix offers its ad-supported tier of service.
Roku partners with Amazon Ads to increase CTV ad inventory
Roku and Amazon have announced an advertising partnership that will allow advertisers to reach 80 percent of the CTV device market in the United States.
LG Electronics rolls out new version of WebOS Hub
LG Electronics has rolled out a new version of its WebOS Hub, the connected TV operating system that LG licenses to third party device manufacturers.
IAB releases digital advertising invoice API specs for public comment
The Interactive Advertising Bureau (IAB) this week released its new Digital Advertising Invoice API Specifications for public comment.
Scripps will keep WNBA games under new multi-year agreement
Scripps Sports will continue to offer WNBA games for a few more years as part of a renewed partnership with the league announced on Friday.
LG maintains global dominance in OLED TVs
LG Electronics maintained its global dominance as the largest seller of OLED television sets for the 12th year in a row, the South Korean company announced this week.
WBD to shut down some HBO, Cinemax multiplex channels
HBO Family and three Cinemax-branded channels will be closed as WBD focuses on spinning out its cable networks business.