Technology
Articles involving technology companies, hardware, software and industry trends.
Spectrum Reach links small businesses with Customer Data Match
Customer Data Match has helped power 800 successful traditional and connected TV ad campaigns for small- and medium-sized businesses.
NBA Finals ad spend reaches $286 million
The seven-game NBA Finals might have pulled in smaller numbers for ABC and ESPN Plus this year, but it was still financially lucrative for parent company Disney.
Ampere: Vix to experience substantial growth in 2025
Vix is projected to be the fastest-growing subscription service in the Americas in 2025, according to new forecasts from Ampere Analysis.
YouTube maintains top spot on Media Distributor Gauge
YouTube maintained its top position as the biggest distributor of media by time spent with TV in the month of May, according to the latest Media Distributor Gauge report from Nielsen.
Google cuts team working on Android TV
Google is eliminating some positions within its product management teams focused on Android TV and Google TV, according to a report.
Paramount Plus quietly drops “Showtime” from premium plan name
Paramount has hit the "undo" on its premium streaming brand, dropping "Showtime" from the name in favor of calling it "Paramount Plus Premium."
TEGNA appoints three new content-focused executives
Local television broadcaster TEGNA on Monday announced the promotions of three new vice presidents of content.
Walmart to shift from Roku to Vizio SmartCast for Onn smart TVs
Retail giant Walmart will launch a new line-up of smart TVs under the in-house Onn brand that are powered by Vizio's SmartCast operating system later this year.
European streamers start to embrace ads on Netflix
TV and film fans in Germany, the United Kingdom, Spain and other countries are watching more Netflix content on its ad-supported tier.
Fox acquires streaming service Caliente TV, will launch new pay TV channel
Fox Corporation has acquired sports-centric streaming service Caliente TV, a streaming service that offers live athletic events in Mexico and Latin America.
XR: Most TV ads lack accessibility features like captions
The shortcoming means viewers with disabilities aren't engaging with brand messaging on TV.
Ampere: Amazon begins to increase ad load on Prime Video
Between April and June 2025, the volume of ads per hour on Amazon Prime Video increased by 53 percent, according to data released by Ampere on Thursday.