Technology
Articles involving technology companies, hardware, software and industry trends.
FreeCast launches free streaming channel Cigar TV
FreeCast has launched a new specialty channel called Cigar TV, which is now available on its own connected TV platform and on Roku.
AMC Networks focuses on content over channels during Upfronts
AMC Networks is leaning into the brand's developing of premium TV content as a way to attract advertisers to its cable network and AMC Plus.
TiVo: Most use built-in TV apps to watch streaming video content
As consumers engage with built-in apps, they're being exposed to more home screen ads — and they perceive those spots differently, depending on what's being promoted.
NAB Show attracts 55,000 registered attendees
More than half of those registered attended NAB Show for the first time; one in four flew from another country to participate.
Fawesome adds streaming channels from Tastemade, Lionsgate
Fawesome is offering nine new free content streams from Lionsgate, Tastemade, GoPro and others, adding to its collection of dozens of linear content channels.
Apple offers substantial discount on Apple TV Plus streaming service
Apple is hoping to win back some former users of its streaming service by dangling a deep discount to Apple TV Plus over the next few months.
Parks: Most broadband homes using ISP-leased equipment
New wireless standards and customer incentives are convincing broadband subscribers to use ISP-leased equipment over purchasing their own routers and modems.
DATA
Effectv rebrands to Comcast Advertising, launches Media Solutions team
New executive appointments are part of the rebrand effort, and a new international business unit will be spearheaded out of London.
LG Ad Solutions integrates with Amazon Publisher Services
LG says its Ad Solutions product is now integrated with Amazon Publisher Services.
Telenet, Bango partner on subscription management platform
Telenet's phone, broadband and TV customers can now purchase subscriptions and bundles from leading streaming services and others.
Mirakulo launches AstroTV Next, supports dynamic ads on ATSC 3.0
AstroTV Next will launch in the U.S., enabling dynamic ad insertion on ATSC 3.0 broadcast signals.
24i partners with Bitmovin on Advanced Advertising product
24i, the pioneering data-driven video streaming company, has selected Bitmovin, a leading provider of video streaming technology, as its go-to-market integration partner for its new Advanced Advertising solution, which will launch at NAB Show 2025.
By:
24i (press release)