Technology
Articles involving technology companies, hardware, software and industry trends.
Gracenote: Metadata helps boost effectiveness of contextual CTV ads
Ad buyers can leverage Gracenote's metadata to drive personalized ad campaigns that reach the right audience at the right time.
Fremantle, Merzigo renew ad-supported video on-demand partnership
Fremantle and Merzigo announced they have renewed their collaboration with a multi-year, multichannel agreement that sees an extension of the AVOD partnership and a new publishing arrangement.
Walmart eliminating 1,500 tech, advertising jobs
More than 100 workers will be affected in California, where Walmart has a large technology hub.
Madhive announces Fraud Free Guarantee for local ad buyers
The guarantee is meant to enhance confidence in the buying and outcomes process.
Bango: Subscription bundles help services achieve “forever” status
Most Americans have at least one "forever subscription" — a subscription-based product that they don't plan to cancel in the near future.
DATA
Nathan Simington to depart FCC this week
FCC Commissioner Nathan Simington has announced his intention to depart the agency by the end of the week.
LinkedIn partners with Paramount, Innovid, Sprinklr on CTV ad opportunities
LinkedIn is building on its connected TV advertising opportunities through new partnerships with Paramount, Innovid, Sprinklr and Adobe.
Hub: Prime Video Channels drives streaming loyalty
Streamers who pay for one or more subscription through Prime Video Channels report streaming as "essential" or "very important," according to a new report.
Ampere: Young streamers are more-likely to cancel services
Costs are cited among the numerous factors that convince 18-to-34 year old consumers to drop a subscription video service.
Fox renews local TV measurement deal with Nielsen
Fox Television Stations has renewed its measurement agreement with Nielsen that allows the broadcaster to continue using Nielsen’s Big Data + Panel product to evaluate its traditional and connected TV audiences.
Google search changes result in layoffs at Business Insider
A drop in Google search traffic has led Business Insider to issue pink slips to more than 20 percent of its workforce.
Newsmax renews agreement with Verizon Fios TV
Newsmax has renewed its distribution agreement with Verizon that will keep its cable news channel on Fios TV for a few more years.