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Trinity Broadcasting to distribute Dr. Phil cable channel

Merit Street Media will launch in late February with four hours of original content.

Merit Street Media will launch in late February with four hours of original content.

Dr. Phil's Merit Street Media cable network will be distributed by Trinity Broadcasting. (Courtesy photo)
Dr. Phil’s Merit Street Media cable network will be distributed by Trinity Broadcasting. (Courtesy photo)

A new cable television network founded by Dr. Phil McGraw will be distributed by Trinity Broadcasting Network (TBN), the companies announced on Wednesday.

Merit Street Media is tentatively scheduled to launch in late February 2024, the company said in a statement, and will be distributed in channel slots currently occupied by TBN on cable and satellite platforms.

Some TBN over-the-air stations may also carry programming from Merit Street Media — TBN owns around 30 licensed stations across the country — and programming from the channel is expected to be distributed on free, ad-supported streaming television platforms at some point next year.

At launch, four hours of original content will be available on TBN, including a reboot of Dr. Phil’s talk show called “Dr. Phil Primetime.” Dr. Phil’s former talk show, which was syndicated by CBS, ended earlier this year after a 21-year run.

“We are thrilled to embark on this groundbreaking journey by creating a network that is not only widely accessible but also a hub for diverse, engaging content,” Joel Cheatwood, the chief operating officer of Merit Street Media, said on Wednesday. “With our commitment to delivering high-quality programming across multiple platforms, we anticipate Merit Street will be a trailblazer among networks.”

More shows are expected to be announced in the coming months.

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About the Author:

Matthew Keys

Matthew Keys is the publisher of The Desk and reports on the business and policy matters involving the broadcast television, streaming video and radio industries. He previously worked for Thomson Reuters, Disney-ABC, Tribune Broadcasting and McNaughton Newspapers. Matthew is based in Northern California, has won numerous awards in the field of journalism, and is a member of IRE (Investigative Reporters and Editors).