Results for: YouTube TV
Google brings photo remixing, YouTube Shorts to Google TV platform
Google is expanding the capabilities of its Google TV platform with a slate of new features that emphasize personalization and generative AI capabilities.
Nielsen: Traditional TV outperforms streaming without YouTube in January
Television viewing reached a 12-month high in January 2026, rising 3.7 percent compared with December, according to Nielsen.
THE GAUGE
Nielsen: TV usage skyrockets in November, YouTube share flat
Americans watched more than 100 billion minutes of TV in November, driven by Thanksgiving NFL games and strong broadcast viewership.
THE GAUGE
Ampere: Older audiences driving adoption of YouTube on TV
The trend has accelerated adoption of YouTube in the homes of streaming consumers who are looking for entertainment, news and sports across different platforms.
DATA
DirecTV adds Monumental Sports as network goes dark on YouTube, Hulu
Monumental Sports Network is gaining carriage on a streaming version of DirecTV's pay television service after the network went dark on two other leading streaming cable TV replacements this week.
YouTube gives streaming a lift over traditional TV in Nielsen report
Streaming continued to chip away at broadcast and cable television's share of time spent with TV in July, with the sector accounting for nearly 50 percent of all viewership that month.
THE GAUGE
Broadcasters need to lean into YouTube, British TV regulator says
Shows and movies from public service broadcasters like the BBC, Channel 4 and ITV should be easily found on the biggest streaming platform in the world, Ofcom said.
Barb to start measuring YouTube viewership on TVs
The need for better viewership data comes as more streamers are watching YouTube content on the biggest screens in the home, the companies proffer.
Google, YouTube reach new TV deal with Paramount, avoiding blackout
Paramount and Google have reached a new agreement that keeps channels like CBS and Comedy Central on YouTube TV for a while longer.
YouTube overtakes Disney as most-consumed TV media brand in July
Nielsen says an increase in younger viewers and higher interest in political news helped elevate the user-generated video platform.
YouTube working on new “lean in” TV app experience
The new app includes live comments and shoppable product tiles alongside video content.
DirecTV offers deal for NFL Sunday Ticket through YouTube
New DirecTV customers who sign up for NFL Sunday Ticket on YouTube will get a $400 Visa card to cover the cost.